BEAUTY
K-beauty retail shifts, products, prices and what shoppers are actually buying.
Amorepacific Wants AESTURA and ILLIYOON to Build a ?1 Trillion Global Derma Business
Amorepacific says AESTURA has expanded to 36 countries and more than quadrupled global revenue, as the group targets ?1 trillion in derma-beauty sales by BY30.
Foreign Tourist Spending Is Spreading Beyond Duty-Free - Into Beauty, Fashion and Delivery
Duty-free sales fell 5.5% in July even as foreign customer traffic rose, while Olive Young, Musinsa and Baemin reported growing foreign demand.
Korean Bathhouse Culture Is Becoming a K-Beauty Retail Experience
SENNOK is turning Korean bathhouse rituals into a modern beauty experience with its first permanent flagship in Seongsu.
Seongsu Is Growing Up: Pop-Ups Are Giving Way to Permanent Flagship Stores
Seoul's best-known pop-up district is evolving into a permanent beauty and fashion retail cluster.
Foreign Shoppers Made Up Nearly 60% of Buyers at Musinsa Beauty Hongdae — Here’s What They Bought
Musinsa Beauty Hongdae topped ?250 million in sales in its first three days. By day three, foreign shoppers made up nearly 60% of buyers - with stronger demand for derma and high-performance skincare.
K-Beauty Exports Hit $3.1 Billion in Q1 — The Bigger Shift Is Global Retail Infrastructure
Korean cosmetics exports are still growing, but Sephora and Olive Young show how K-beauty is moving from viral export demand toward permanent retail infrastructure.
Myeongdong Is Becoming a K-Beauty Shopping Route — Not Just a Tourist District
Foreign visitors are moving through Myeongdong from Olive Young to pharmacies, fashion and goods, turning the district into a live showroom for Korean consumer products.
Olive Young Is Now Inside 500+ U.S. Sephora Stores — 19 K-Beauty Brands Just Got a New Global Shelf
Sephora has launched 19 Olive Young-curated K-beauty brands in more than 500 U.S. stores, turning Korean retail curation into a global distribution model.
Jung Saem Mool Launched 10 Sephora-Exclusive Cushion Shades — Why It Matters for K-Beauty
Jung Saem Mool Beauty entered Sephora U.S. with 10 retailer-exclusive cushion shades, signaling how K-beauty makeup is localizing for a broader market.