SEOUL DESK
Seoul stories across shopping, neighborhoods, culture and everyday life.
Seoul Is Marketing Its After-Dark Economy as a Travel Product
At Tourism EXPO Japan, Seoul put late-night food, shopping, transit and entertainment at the center of its tourism pitch.
Seongsu Is Growing Up: Pop-Ups Are Giving Way to Permanent Flagship Stores
Seoul's best-known pop-up district is evolving into a permanent beauty and fashion retail cluster.
aespa’s Seoul Concert Is Streaming Free in 7 Markets — Samsung Is Turning K-Pop Into Appointment TV
Samsung TV Plus is airing aespa's Seoul concert every Saturday through Oct. 24 across seven markets, turning K-pop performance footage into recurring FAST television programming.
Foreign Shoppers Made Up Nearly 60% of Buyers at Musinsa Beauty Hongdae — Here’s What They Bought
Musinsa Beauty Hongdae topped ?250 million in sales in its first three days. By day three, foreign shoppers made up nearly 60% of buyers - with stronger demand for derma and high-performance skincare.
Myeongdong Is Becoming a K-Beauty Shopping Route — Not Just a Tourist District
Foreign visitors are moving through Myeongdong from Olive Young to pharmacies, fashion and goods, turning the district into a live showroom for Korean consumer products.